For the launch of Uniqlo's first store in Hawaii, our team at Stink Studios partnered with Unilqo to create a campaign that celebrates several 'Ohanas of Honolulu.

Influenced by Taishi Hirokawa's book, Sonomama Sonomama, Taishi Hirokawa captured a new Hawaiin interpretation of his iconic project.

We produced a photography and documentary film campaign with Hirokawa, capturing real Hawaiian Ohanas. Assets were used to support the launch of the store.

Role

Managing Director