I spearheaded phase two of the Beats by Dre campaign "Be Heard" where we brought together 23 of the world’s top athletes, represented 11 different countries and 12 different sports, with a diverse cast that included Tom Brady, LeBron James, Michael Phelps, Serena Williams, Cam Newton, Kevin Durant, Simone Biles, and Nigel Sylvester. Each athlete shares an intensity and passion for competition, and are known to make a statement, or rather “be heard” with their play. 

On Christmas day, I oversaw an in stadium execution at the Cleveland Cavaliers including a halftime show takeover that was shown on ESPN.

Results

 +20% growth year over year in sales

104M video views

3.8M true engagements

506K clicks

7.2M site visits

Awards

2017 Clio Sports Bronze 

Role

Global Brand Manager