'The Game Before The Game' shares the pre-game rituals of football players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Launched ahead of the 2014 Men's World Cup, Beats was the must-wear headphone for athletes. 

I led the first fully global digital integration for a campaign at Beats including localized content for beatsbydre.com and all digital media units.

Results

$50m in PR value

26m+ views on YouTube

1,502,265,009 global impressions

33% growth in YouTube subscribers

130% growth in online headphone sales

Awards

2015 Clio Music Gold

2015 The One Show Bronze Pencil

2015 D&AD Wood Pencil 

Role

Senior Global Digital Producer