While at Stink Studios, we partnered with Strava to create a global campaign based on the idea of showing the world what makes Strava's social network different from the rest. The campaign focused on highlighting the support shared among the millions of athletes who use Strava to track activity through “Kudos". Kudos are the little orange thumbs that correlate to a “Like,” “Heart,” or “Star” on other platforms.

The campaign was anchored by set of global creative guidelines for country managers and local teams. It came to life in out of home, social films, Giphy stickers, social templates, a custom Kudos generator, a campaign hub site, apparel, event activations, and more.

Role

Managing Director