I oversaw the entire new product launch of the Beats Pill+, from briefing, through strategy and into execution. Positioned as Beats' most innovative speaker ever, the Pill+ campaign was the most effective and integrated campaign for Beats to date.

The Beats Pill+ was launched on beatsbydre.com and across retail channels with integrations with Best Buy and TMobile. The product was placed in numerous music videos including Selena Gomez, Nathaniel Rateliff, and Coldplay.

Role

Brand Manager + Senior Global Digital Producer