I oversaw the global brand campaign for Serena Williams anthem, Rise, which launched before the US Open in 2015. Utilizing the track "Rise Up" by Andra Day, it was an inspirational piece showcasing Serena's continual rise and featured the Powerbeats2 Wireless and the new Apple watch.  wireless product line.

The spot was a coordinated launch across Beats, Apple, Serena and Andra Day's  social channels with reactive social moments planned for the duration of the campaign.

Role

Global Brand Manager