The Chance

Nike Sportswear

Announced in May 2012, Nike Sportswear's creative ambassador, Spike Lee, helped judge and select the best creative submissions of stories behind Nike Football's The Chance.


Running parallel to Nike Football, creative reporters documented the stories of footballers through film and photography.


11 of the top creative reporters from around the globe were selected to attend The Chance finals in Barcelona, Spain where the winners were announced. The winners were Gabriel Azorin from Madrid, Spain and Eduardo Biermann from Porto Alegre, Brazil.


The winners won a trip to NYC where they attended a Yankees baseball game with Spike Lee. I led the entire project from concept through to execution.


Role

Global Producer

Eduardo Biermann, Photographer